Responsibilities and Major Accomplishments
(HACC, Central Pennsylvania’s Community College)
Responsibilities
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Develops, implements and evaluates strategic plans in support of the Office of College Advancement, HACC Foundation Inc. and HACC Alumni Association
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Monitors, reviews, edits, and approves plans for compliance with policies, procedures and strategic objectives
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Participates in external legislative and regulatory decisions that guide business processes
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Participates in high-level meetings with boards, external and potential partners, the College president and/or donors to assist in making legislative and regulatory decisions that guide the business process for the College
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Participates in staff, student events, activities and recognition programs
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Participates in the College’s strategic planning and budgeting processes
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Provides leadership and direction for the College
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Provides leadership and direction for the Office of College Advancement, HACC Foundation Inc. and HACC Alumni Association
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Provides leadership in the following areas: admissions, advertising, alumni affairs, branding, community engagement, fundraising, grants, graphic design, marketing, photography, public relations, publications, scholarships, special events, sponsorships, videography and website development.
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Provides overall management and development of operating and capital budgets for the Office of College Advancement, HACC Foundation Inc. and HACC Alumni Association; reviews and approves expenditures and needed; and solicits and monitors revenue
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Reports to the College president and serves as a member of the president’s Cabinet
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Serves as chief spokesperson for the institution
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Sets the tone, climate and vision for the Office of College Advancement, HACC Foundation Inc. and HACC Alumni Association
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Supervises and evaluates staff, provides direction for yearly goals and determines priorities for staff progress in meeting those goals
Major Accomplishments (under my leadership):
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Provided exemplary, empathetic and student-focused leadership during the global coronavirus pandemic
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Provided courageous leadership and led challenging conversations about equity, diversity, inclusion and belonging
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Raised $24,956,643.15 for the HACC Foundation from 4,783 donors between March 12, 2012, and Dec. 31, 2022
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Completed a five-year comprehensive fundraising campaign:
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Raised $5,215,608 for scholarships from 1,155 donors between Aug. 1, 2015, and Dec. 31, 2020. The fundraising goal was $2 million.
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Raised $637,318 for emergency assistance funds from 698 donors between Aug. 1, 2015, and Dec. 31, 2020. The fundraising goal was $500,000.
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Raised $2,844,950 for funds for excellence from 1,201 donors between Aug. 1, 2015, and Dec. 31, 2020. The fundraising goal was $1.5 million.
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Raised $1,027,072 for funds for the Bruce E. Cooper Student Center renovation from 529 donors between Aug. 1, 2015, and Dec. 31, 2020. The fundraising goal was $10 million. This fundraising goal was suspended in March 2020 due to the global pandemic and the need to focus on more mission-critical initiatives.
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Developed a new unit at the College
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Transformed siloed departments into a high-performing, collaborative and well-respected team
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Reorganized the Office of College Advancement, creating a healthy, productive and fun work environment that has attracted and retained high-performers
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Recruited new and engaged HACC Foundation Board members
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Netted more than $100,000 from each of the 2013, 2015 and 2016 golf tournaments
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Developed a 50th anniversary sponsorship program that raised more than $250,000 within three months
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Revolutionized the HACC Foundation scholarship program by implementing a new online scholarship management system and executing two scholarship award cycles (instead of one cycle)
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Improved the accuracy and timeliness of donor thank-you letters and pledge reminders
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Created and automated financial and donor reports for the first time since 1999
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Developed an online request form and process for communications and graphic design-related projects
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Unveiled, promoted and executed new branding campaigns and updates
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Developed and promoted online photography archives
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Revamped the College’s social media sites (Facebook, X/Twitter and LinkedIn)
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Developed and successfully implemented communications plans for many crises, including an accreditation warning, embezzlement and student abduction
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Recruited engaged and positive HACC Alumni Council members
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Implemented OCA 101 sessions to better educate HACC employees about services provided by the HACC Office of College Advancement
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Helped to establish the Harrisburg Promise