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Responsibilities and Accomplishments
(Richmond Metropolitan Authority)

Responsibilities

  • Developed public relations campaigns

  • Coordinated special events

  • Managed media relations

  • Wrote, edited, designed, and produced publications and promotional materials

  • Oversaw and marketed tollbooth advertising program

  • Managed Web site

  • Prepared and monitored public relations budget

  • Served as ombudsman

  • Acted as liaison to Board of Directors

  • Managed student intern

Major Accomplishments:

  • Coordinated the Smart Tag public relations and marketing campaign that resulted in record sales of the electronic toll collection system:

    • One year after implementation, Smart Tag usage during the morning rush-hour period was 50.7% (eastbound) at the Downtown Expressway toll plaza and 43.4% (northbound) at the Powhite Parkway toll plaza.

    • One year after implementation, Smart Tag usage during the evening rush-hour period was 48.7% (westbound) at the Downtown Expressway toll plaza.

  • Managed the re-design of the printed materials

  • Received record number of public relations and publications awards

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